Our Micro-Location data is graphically illustrated on a map so you can visualize where you stand in the 3 pack rankings in micro geographies((That’s a mouthful!)).
So let’s make this real. The graphic above is how GMB LiftOff has helped a business improve its Google My Business effectiveness.
We send you a graphic like this every month, so you can see the progress made on YOUR Google My Business account.
Let me explain what this means in simple terms.
At about the center of this grid is where your business is located. The whole square is where your business wants to attract customers from((We can modify the scale or scope of this for your business, as large or small as is appropriate for you.)).
When this graphic is mostly red, you see the numbers are high. This is the business’ rank on Google My business at that time. Data is gathered regularly, and soon you see the numbers going down. When the numbers are 3, 2, or 1, this business is showing the coveted “3 Pack” in that Micro-Location. The goal is to get all of your service area to a green number 1((Is this possible? Like with anything in business, it takes a little time, but especially it takes consistent effort)).
This is tech-heavy and very complicated on the back end, but here’s what it means to you in practical terms: If you watch the top left-hand corner of the graphic, there’s one dot that goes from #20 to #2. This means that a person is Googling your type of business in that micro-location.
Your Google My Business listing has gone from 20th place to 2nd place! Yes, you will get more business if you’re in 2nd place.
Google has been radically changing the way it delivers results for local queries to provide the “best” experience to their users. From this, we’ve seen what we call “Micro-Locations” as a ranking factor considered important in Google’s local algorithm.
To accomplish, this we’re using a proprietary data gathering method (WE ARE NOT SCRAPING GOOGLE!((That would be a Big NO, NO!))), and we visually show how you stack up in each Micro-Location area in your monthly report.
No Snake Oil, No Voodoo — just facts based on real data!